It's been hyped up and talked about for nearly 16 months and in Apple land, 16 months is a long time between drinks. But alas, today Apple fans, the tech community and investors were let down. Instead of announcing the much anticipated iPhone 5, Apple announced an update to the iPhone 4; the iPhone 4S.
The iPhone 4S is at best a minor update in the Apple product range, an evolution rather than the revolution we were all hoping for with most of the changes happening under the hood. It now contains the same A5 dual core processor as the iPad 2, 1GB of RAM, 8 megapixel camera, extended battery and dual 3G antennas.
Also updated includes the operating system, to iOS 5, available to existing iPhone 3GS and 4 users on October 12th. Apple has touted 200 improvements to the operating system, including better notification and messaging systems. Also updated included better syncing to Apple's iCloud service.
Perhaps the biggest update to the software came in the form of the new personal assistant feature called "Siri". Siri essentially works phone-wide, allowing you to speak to your phone, control it and ask it questions. We've seen voice activation in the wild for quite some time already, many iterations of the Android and Windows Phone 7 operating systems have had these features for well over 18 months now. Speech recognition with computers has always been a tough battleground, we'll see how Apple's works in the real world with Australian accents before passing judgement on this new feature.
Siri is only available on the iPhone 4S however, as it requires the extra processing power from the A5 chip in order to operate correctly. Whether this one feature is a compelling enough reason to upgrade or just wait it out is yet to be seen.
As for the cosmetics, the phone is essentially identical to the iPhone 4. Much of the speculation surrounding the inclusion of dual 3G antennas is that Apple has essentially solved its "Antenna-gate" problem, associated with gripping the outside rim of the phone.
After the announcement, the tech community widely criticised Apple on what essentially is a minor improvement on an existing phone. Investors agreed, Apple shares tumbled 5% on Wall Street and even the majority of Apple fans were left puzzled by the update, taking to social media in disgust and disappointment.
There was a noticable quiet from the normally enthusiastic Apple fan tech journalists, David Pogue, Walt Mossberg and even Robert Scoble. You pretty much know Apple has brought disappointment to the table when even the most loyal supporters such as those listed above have little or nothing to say on the matter. Even the likes of Tech Crunch, Engadget and Mashable had very little positive to say about the 4S.
If anything, the 4S brings the iPhone into line with some of the biggest alternatives. The Samsung Galaxy S II in particular has been eating Apple's lunch for a few months now and the majority of tech reviewers agree that it is one of the only phones on the market that beats the iPhone 4 hands down. The improvement to the processor and camera in particular for the iPhone 4S means it can now compete with the Galaxy S II on a level playing field.
Speculation is already rife that Apple is gearing up for the iPhone 5 release around February 2012. Commenters suggesting that the reason behind the delay is that it will be a 4G device and Apple is waiting for carriers to upgrade their network infrastructure before a significant release. This argument however doesn't bode well when you consider there is a plethora of 4G handsets already on the market right now all taking advantage of 4G coverage where it is already enabled.
OPINION - Just to clarify a few things and put them on record.It's no secret I'm not Apple's biggest fan, but I think a lot of my constructive criticism of their products is often lost in a religious battle. This time however I feel I am rightly justified in my arguments and I'm not alone. The noticable disappointment and criticism throughout the entire tech community today after this release I feel has finally opened the eyes of some of the hardcore Apple fans who, I feel are blind to the alternatives and fail to realise that Apple is not the be all and end all to technology.
I whole heartedly agree that Apple makes spectacular products, there is no doubt about that. Their products are beautiful and they employ some of the best industrial design engineers in the world, so you'd expect results.
My criticisms lie mainly around the functionality of Apple products, their marketing machine and the ecosystem.
From a business standpoint, it makes sense that you'd want to lock your product down, control the functionality to an extent and keep users confined to your ecosystem. It means Apple is able to tightly control all aspects of their hardware and software to prevent tampering, support calls and generally, keep the user experience simple.
From a user standpoint however, this doesn't wash over well with me. As a consumer, you buy a product, you own it. I don't expect to be dictated to in how I can use that product after I've bought and own it. A mobile phone is an extremely personal product, it's something you'll use constantly, everyday and being able to use it to its full advantage and capabilities is something you would rate pretty highly.
Let's take an analogy and apply it to how Apple controls their products and then make a judgement call. You walk into a Holden dealership and buy a Commodore. You're told you can only purchase fuel for this vehicle from Shell, you can only get 20ltrs of fuel at a time, if you want a bigger fuel tank there's only one other option for a 40ltr tank and it's $1000 more, you can't plug your own MP3 player into the stereo system, you can't replace the tyres or a flat yourself and you can't recline the seat. Here's your contract, sign here.
You wouldn't put up with this from Holden, yet Apple fans seem quite content to wave the white flag and surrender. You can only purchase approved applications from the iTunes App Store, it only syncs with iTunes, you can't playback certain file types, you can't put simple shortcuts to settings like a bluetooth on/off switch on the home screen, can't download or choose your own preferred mail app, internet app or SMS app, can't swap out the battery, etc. etc. etc.
Does this seem right to you? I mean yeah, some users might not really give two hoots about those things I mentioned above. It's something Android, Windows Phone 7, Nokia and RIM users have gloated about forever. It's customisation and being able to use the product you own without being restricted should you choose.
The other pet peeve I have is that Apple fans won't even consider alternatives. They just grab the next iPhone without shopping around or even taking a look at what else is out there. They're essentially sucked into the Apple marketing machine.
I mentioned in the blog post above the Samsung Galaxy S II, a fantastic phone. Hands down whips the iPhone 4 up and down the court in terms of specifications and Samsung's simple Android interface. Not to mention the Galaxy S II is also 4G enabled so it already has the jump on Apple in that regard. The upgrade to the 4S has at best, put the iPhone on a level playing field now, it'll be extremely interesting to see how this pans out over the coming months.
The HTC Evo 3D has a much better screen, processor and camera than the iPhone 4. Even with the update to the 4S, the Evo's processor is still beefier than Apple's A5. Oh and did I mention, it's a 4G phone also. It's also a 3D enabled screen, these are starting to become more popular in handheld devices.
That's just two of the alternatives on the market that compete quite well with the iPhone, yet don't get anywhere near the same attention from the media.
So there you have it. My argument, out in the open for all to see and on record. It has nothing to do with being a cheap skate or expecting everything for free. It has nothing to do with hating the iPhone. It has nothing to do with hating Apple. It has everything to do with the functionality of something you own and whether you get suckered into marketing.